Agenda

The 2012 Mobile Retail Summit is on track to be the greatest mobile shopping event of 2012, with top industry speakers, brands and key client case studies throughout the day, alongside great opportunities to interact and connect with speakers and fellow attendees. The event will showcase opportunities and key players in the mCommerce arena and it is free for retailers to attend. Non-retailers can also attend, upon payment of a delegate fee.

This event presents mCommerce and mobile marketing solutions providers with an ideal environment in which to meet senior retail executives and inform their mobile retail strategies.

 

8.15am – 9.00amRegistration & Exposition
9.00am – 9.10amChairman’s Introduction

David Murphy, Editor, Mobile Marketing Magazine
9.10am – 9.25amGoing Mobile - The Big Picture

Nic Newman, MD, Tigerspike
ON DEVICE
9.25am – 9.35amOn Device Stat Attack

Alex Kozloff, Mobile Manager, IAB
Alex will reveal research showing the volume of mobile web browsing, how many people are engaged in mCommerce, etc
9.35am – 9.50amMobile Success Stories in Retail

Hugh Ritzema-Carter, UK Commercial Director, YOC
Hugh will present examples of retailers using mobile to add value throughout the customer journey
9.50am – 10.15amKeynote Address

Sarah Baillie, Mobile Commerce Coordinator, Debenhams
Building a Holistic Mobile Offering Embracing Apps and Mobile Sites
10.15am – 10.30amHow to build a mobile site and integrate it with your backend systems

Duncan Hallas, European Director Sales, Netbiscuits
10.30am – 10.45am10 Rules for Building Mobile Apps

Caroline Van Den Bergh, Head of Client services, UK Golden Gekko
10.45am – 11.15amCOFFEE BREAK, MOBILE EXPOSITION
11.15am – 11.35amMobile Search, Mobile App Discoverability Discussion Panel

Guest Moderator: Simon Andrews, Founder, addictive!
Panellists:
Nicholas Cumisky, Sr. Industry Manager, AdMob
Emily Gudeman, Account Director, Efficient Frontier
John Rankin, Regional Director, EMEA, Adsmobi
Andrew Emmerson, E-commerce Customer Experience Manager, JD Williams
DRIVING FOOTFALL
11.35am – 11.45amMultichannel Stat Attack

Matthew Hopkinson, Business Development Director, Local DataCompany
We take a look at how tough it is out there. With falling sales, and consumers shopping less in the recession period, this is a great time to use every tool at your disposal to get people into your shops, and here is how mobile can help retailers do just that
11.45am – 12.00Mobile CRM

Anamaria Chiuzan, Retail Propositions Manager, Velti
How to build and manage an opted-in mobile CRM database to drive traffic into your retail outlets
12.00am - 12.15pmUsing Social Media to Drive Footfall

Matt Gierhart, Head of Social, Ogilvy
12.15pm – 12.30pmA Brief History of Location-based Services

Helen Keegan, Specialist in Mobile Marketing, Advertising & Media
Helen offers a summary of the past 12 years of location-based services, from her work in the early noughties with ZagMe, through to the present day
12.30pm – 12.45pmUsing Mobile Advertising to Drive Instore Footfall and Online Traffic

Stephen Jenkins, Marketing Director EMEA, Millennial Media
12.45pm – 1.05pmMobile Advertising Advice Panel

Moderated by: Russell Buckley, Chief Marketing Officer, Eagle Eye Solutions
Panellists:
Alex Rahamen, CEO of StrikeAd
Paul Childs, Chief Operations Officer, Adfonic
David Fieldhouse, Linking Mobile
Doug Chisholm, Founder and CEO, Rippll
1.05pm – 2.30pmLUNCH, MOBILE EXPOSITION
IN-STORE
2.30pm – 2.40pmIn-Store Stat Attack

Alistair Hill, On Device Research
2.40pm - 2.55pmUsing integrated messaging and an optimised mobile web presence to drive on and offline retail opportunities to the in-store shopper

Jason Cross, Marketing Director, Incentivated
2.55pm – 3.10pmIn-Store Price Comparison

How the phone can help you close the sale in store, using on-shelf links to information on the mobile web
Dave Marutiak, Managing Director, Scanbuy
3.10pm – 3.25pmMobile Couponing and Vouchering

Steve Rothwell - Eagle Eye Solutions
What is the state of play with mobile coupons and vouchers? What are the issues, how are they being overcome, and which retailers are successfully using mobile coupons and vouchers?
3.25pm – 3.45pmMobile Payments – The Options. Discussion Panel

Overview of what’s out there, from NFC to SMS-based mobile payment systems.
Guest Moderator: Helen Keegan, Specialist in Mobile Marketing, Advertising & Media
Panellists:
Ivor Morgan, Head of EMEA Marketing, Venda
John Milliken, MD, Mobile Money Network
Mary Carol Harris, Vice President, Mobile Development at Visa Europe
Iain Herd, PayPal
3.45pm – 4.15pmCOFFEE BREAK, MOBILE EXPOSITION
THE FUTURE
4.15pm – 4.30pmAugmented Reality Demos

Jess Butcher, CMO and Co-founding Director, Blippar
4.30pm – 4.45pmIpad Kiosks & Queue Busting Solutions

Justin Coward, MD, Global Bay
4.45pm – 5.05pmThe Future of Mobile Marketing in Retail

Jake Mazan, National Accounts Director, vouchercloud
5.05pm – 5.30pmAlternative Views on the Mobile Future

Moderated by: David Murphy, Editor, Mobile Marketing Magazine
Panellists:
Russell Buckley, Chief Marketing Officer, Eagle Eye Solutions
Jonathan MacDonald, Co-founder at This Fluid World & Co-Founder at Human Dialogue
Helen Keegan, Specialist in Mobile Marketing, Advertising & Media
Nic Newman, MD, Tigerspike
5.30pm – 5.40pmChairman’s Closing Remarks

David Murphy, Editor, Mobile Marketing Magazine
5.40pm – 7.00pmNETWORKING DRINKS, MOBILE EXPOSITION